Course Review – Jewellery Business Day at London Jewellery School
The course took place from 10am – 5pm at London Jewellery School in Hatton Gardens on Wednesday 11th June and the tutor was Emma Ashworth. The class consisted of four of us from quite different creative backgrounds.
The
course covered the following:
Marketing
Press releases
IT, websites and social networking
Photography
Budgeting
Pricing and selling your jewellery
Getting into galleries and shops
Packaging
Legal requirements
Insurance
Obviously
this is quite a lot of content to cover in a day, so the teaching was quite
pacy but class notes were provided. The
day started with the usual health and safety notices and then Emma asked us all
what sort of jewellery we make and the sorts of places where we would like to
sell it. She referred to this throughout
the day so the advice that she gave was tailored to each of us.
Emma
is an excellent, enthusiastic teacher.
She has loads of experience of running her own business and has lots of
friends in the industry too, so if she hasn’t had experience of something, she
knows someone who has.
I
felt that the course was really good value for money and has definitely given
me food for thought. I has also given me
the confidence to explore avenues that previously I had not considered, like
craft fairs.
The
rest of the staff were really friendly and there is a nice relaxed atmosphere
is the studios. There are lots of places
to get food from Monday – Friday although most places are closed at the
weekend, so bring a packed lunch if you are there at the weekend.
Today,
I have been on the Teaching Jewellery Making, but I will post about that soon.
